Get More Clients Quiz
Get More Clients Quiz
Get More Clients Quiz
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What's the BEST Way To Get More Clients For Your Service-Based Side Business?
Take This FREE 60-Second Quiz to Discover The Marketing Strategies Best Matched To You. PLUS ALSO Get a Free Report Explaining Your Unique Results.
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When you think about your side business, what excites you the most?
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A. Sharing valuable knowledge and insights with my audience
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Add RecommendationAdd TagsView All Assigned TagsB. Building strong relationships with potential clients through personal interactions
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Add RecommendationAdd TagsView All Assigned TagsC. Creating engaging content and visuals to attract new clients
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Add RecommendationAdd TagsView All Assigned TagsD. Implementing data-driven strategies to maximise ROI and results
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A. Showcasing my work through visual storytelling on social platforms
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Add RecommendationAdd TagsView All Assigned TagsB. Attending networking events and one-on-one meetings to build relationships
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Add RecommendationAdd TagsView All Assigned TagsC. Hosting webinars or workshops to educate and engage with my audience
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Add RecommendationAdd TagsView All Assigned TagsD. Targeted advertising and email campaigns for lead generation
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What aspect of running a side business do you find most challenging?
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A. Analysing and interpreting data to make informed decisions for business growth
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Add RecommendationAdd TagsView All Assigned TagsB. Communicating the value of my services in a way that resonates with my audience
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Add RecommendationAdd TagsView All Assigned TagsC. Creating content consistently that drives engagement and interest
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Add RecommendationAdd TagsView All Assigned TagsD. Balancing client relationships and business growth initiatives
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What do you focus on when setting goals for your side business?
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A. The content I want to share to attract and retain clients
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Add RecommendationAdd TagsView All Assigned TagsB. Building relationships, engagement and connections
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Add RecommendationAdd TagsView All Assigned TagsC. Ways to share my creativity and storytelling to grow my audience
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Add RecommendationAdd TagsView All Assigned TagsD. Measurable targets and data to track progress and optimise strategies
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When it comes to marketing your side business, what do you enjoy the most?
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A. Developing educational content that positions me as an expert in my field
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Add RecommendationAdd TagsView All Assigned TagsB. Analysing marketing metrics and adjusting strategies for maximum impact
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Add RecommendationAdd TagsView All Assigned TagsC. Crafting and sharing stories and case studies that resonate with my audience
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Add RecommendationAdd TagsView All Assigned TagsD. Engaging with clients and prospects in person or through direct communication
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How do you measure success in your side business?
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A. The strength of relationships built with clients and prospects
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Add RecommendationAdd TagsView All Assigned TagsB. The number of clients who have learnt from me and made progress
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Add RecommendationAdd TagsView All Assigned TagsC. The engagement and response to my creative content and storytelling
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Add RecommendationAdd TagsView All Assigned TagsD. Tracking key performance indicators and achieving specific business goals
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You should create a Insightful Educator
A transformation course is typically a main offer in a sales funnel.
So if you already have a funnel with a lead magnet and an introductory course (or a low-cost product), a course that costs anywhere from $99-$499 (mid-range) will be a great fit as the main offer in your funnel!
A transformation course is where you deep dive into a specific topic in a step-by-step way, and help your students implement and get results. You are there with them throughout the process keeping them engaged, answering questions and helping them make progress.
This type of course will help you replace your one-to-one work and help you move towards a membership offer.
- Keep in mind this type of course will take more time (2-3 months) to create than an introductory course. And if it's a course that you launch and then shutdown (not an evergreen course), then you need to be prepared to spend a lot of time with your students answering questions and help them with implementation during the 4-6 weeks duration when students are taking the course.
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You should create a Dynamic Influencer
As you currently don't have an audience, the best place to start is with a short course that you can offer as a lead magnet! It'll help you build your list and grow your audience.
And it's very easy to create a lead magnet course. Just a short course (3-5 videos) that you can put together in say less than a week. Teach one thing from start to finish but keep the videos short (5-6 mins long) so the entire course can be completed in 20 mins or less!
You'll find my lead magnet course here:
In fact, even the course signup is actually a lead magnet quiz. Users answer a bunch of questions to signup for my FREE lead magnet course. It gives me valuable data and insights about my prospects and their specific needs and challenges.
You can do the same for your lead magnet course. It'll help you learn more about your audience, build trust and a deeper connection, and then use the insights to create paid courses.
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You should create an Creative Storyteller
An introductory course is paid course that's designed convert your free users into paying customers! It should deliver a quick win for your students and help build trust. You can charge anywhere from $29 to $99 for this course.
This will allow you to give your students a taste of your content, your teaching style, etc. It'll help them figure out if they want to purchase your higher-priced courses or signup for your coaching program.
The main thing is to nail down the content for your introductory course because the goal is to lead your students to your next level offer.
Say the main course is "How to Build and Launch a Digital Course" where you go into step-by-step details of building a digital course , then your introductory course could be "How to Build an Audience for your Course" . This is related to your main course and will help you move people into your deeper work.
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You should create a Strategic Marketer
A signature course provides highest transformation and comes with access to live calls, community/private group etc for additional support during the implementation phase. This type of course typically averages between 6-8 weeks and can take you 3-4 months or even longer to create.
This is the type of course you can sell for anywhere from $999-$1999! For e.g., the List Building Course or the Digital Course Academy type of courses from Amy Porterfield.
If you are just starting out, this is not the type of course you should be creating. This type of course is a natural progression for someone with experience creating other types of shorter paid courses and already has an audience.
The course will provide a step-by-step blueprint but the course will have to deliver on it's promise and you will have to be more involved into this type of course to keep your students engaged otherwise you'll have a very high refund rate.
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