The Transit Lounge Podcast hosted by Shandra Moran

If you’ve been putting off creating a website because it feels too expensive, too complicated, or you’re waiting until everything is totally “ready,” this episode is for you. Shandra is joined by Squarespace website designer and SEO consultant Ina Cadorin from Pink Fig Creative to explore a simpler, more practical approach to building a website that supports your business from day one.

EPISODE 192| 46:56 minutes

In this episode, Shandra chats with Ina Cadorin, founder of Pink Fig Creative, about how solo service-based business owners can create a website that grows alongside their business instead of overinvesting too soon.

Drawing on her background in IT, design, and web development, Ina shares why starting small is often the smartest approach.

Together, they discuss the common mistakes new business owners make when building their first website, why clarity around your offers and ideal client matters more than having dozens of pages, and how a simple one-page website can become a powerful marketing tool.

Ina also explains the basics of SEO, why local search can be a smart move for service businesses, and how consistent marketing, simple systems, and realistic expectations can help you build momentum without overwhelm.

Key Points:

  • Is your website doing more harm than good? Discover why the biggest mistake isn’t always what you think.
  • What if you don’t need a “perfect” website? A different way to think about getting your business online.
  • The marketing strategy many business owners overlook: One simple shift could make a bigger difference than chasing every new trend.
  • Build a business that grows with you: Small steps today can set you up for long-term success without adding more overwhelm, or over investing in the early days of your business.

Connect with Ina Cadorin

Website: http://pinkfigcreative.com.au/

Linked In:  https://www.linkedin.com/in/ina-cadorin/



Do you enjoy this kind of food for thought?

Shandra truly loves creating these episodes for you and appreciates every rating and review. 

Your review helps more people find this podcast so they can also get tips, tools, and resources to help grow their side business to be a thriving business in part-time hours.

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  3. Tap the podcast page.
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