The Transit Lounge Podcast hosted by Shandra Moran

This is part 3 of a 4 part series designed to help you understand some of the common Marketing terms used in small business so you know what they mean – and how you could be used to grow your side business.

EPISODE 159 | 18:58 minutes

Marketing is one of the biggest challenges for women starting a side business and unless you have a background in Marketing there is a lot of new territory and terminology to get your head around…

To help you build your knowledge and confidence around Marketing for your side business, this 4 part series will explain some of the most commonly used Marketing terms so you know what they mean and decide if and how they are relevant to your side business.

In Part 3 of this series Shandra gives you an overview of:

1. A Landing Page – 

  • what it is
  • what makes it different to a ‘normal’ webpage
  • when you might want to use one
2. Lead Magnet – 
  • what it is used for
  • different types you can create
  • what NOT to offer as a lead magnet
3. Branding –
  • 7 elements that make up branding – its not just your logo and font!
  • the benefits and impact of a strong brand – even for small business
  • the most important factor to consider over the long term

No matter what stage you’re at in your business, knowing and understanding these three Marketing terms will help you create a solid foundation for your business and how you use them to build your audience, attract great clients so your business can bring in reliable income sooner.

Do you enjoy this kind of food for thought?

For tips, tools, and resources to help you start and grow your side business to be your future full-time business come and join our free Facebook group:

Side Business Australia Private Facebook group

If you liked this episode, make sure you subscribe to the show on your Podcast app so you are are notified about every new episode!

Catch up on past episodes and subscribe for free right here on:
iTunes  |  Stitcher  |  Spotify

Also, I would really appreciate you leave a rating and review on iTunes which will help other people to find it.

Thank you!