The Transit Lounge Podcast hosted by Shandra Moran

Mini Series: 9 Side Business Tips, celebrating 9 years in business and helping you to grow your Side Business. Welcome to Tip #8!

EPISODE 174 | 20:43 minutes

This episode of The Transit Lounge Podcast is part of a series sharing  9 Side Business Tips, celebrating 9 years in business designed to help you grow your service-based Side Business.

In this episode, we share Tip 8 – Focus on Who Before How
It’s a trap to spend too much time focusing on What and How you will deliver in your business.When you spend too much time worrying about the exact products or services you’re going to offer and the methods you’ll use to deliver them, you can end up getting stuck in a cycle of indecision, or trying to guess what the right’ thing to do is.
In this episode, Shandra shares valuable insights gained over nine years of running her business, focusing on the crucial aspect of prioritising the “who” before the “how” in business development.

She reflects on her own experiences and those of others who fell into the trap of fixating on delivery methods rather than understanding their ideal client base.

Shandra emphasises the importance of you immersing into the perspective of the ideal client to tailor business offerings effectively, avoiding common pitfalls and ensuring your business is sustainable.

In this episode you’ll discover:

  • The Importance of prioritising the “Who” Before the “How”.
  • The costly mistake you might make by focusing on the wrong things for too long
  • The specific and practical benefits of focusing on your Who first!
  • 5 Research question ideas to help you explore what your ideal clients want and need
  • 2 Action questions for you to apply this to your business and situation today

Understanding your ideal client is not just a theoretical exercise but a critical component of your business success.

By investing time and effort into researching and connecting with your ideal client, you’ll be able to create clearer messaging, stronger connections, and ultimately, greater business growth.

Do you enjoy this kind of food for thought?

For tips, tools, and resources to help you grow your side business to be your future full-time business come and join our free Facebook group:

Side Business Australia Private Facebook group

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