The Transit Lounge Podcast hosted by Shandra Moran

Mini Series: 9 Side Business Tips, celebrating 9 years in business and helping you to grow your Side Business. Welcome to Tip #4!

EPISODE 170 | 21:17 minutes

This episode of The Transit Lounge Podcast is part of a series sharing 9 Side Business Tips, celebrating 9 years in business designed to help you grow your service-based Side Business.

In this episode, we share Tip 4 – Narrow Your Niche
As you grow a side business, it is essential to refine your niche.

In a competitive market, narrowing and targeting a specific segment of ideal customers allows you to focus your attention, time, and resources more effectively.

By understanding the unique needs and preferences of your niche audience, you can tailor your programs or services to meet what they need, and as a result, you’ll be more likely to attract, convert, and retain more clients you love working with – and who love you right back!

This episode discusses why having a clear niche is important for service-based businesses.

In this episode, you will hear:
  • Why Niching is important – especially for service-based businesses
  • The risks of not Niching enough in your business
  • 4 Ways Shandra’s business suffered because she didn’t refine her niche early enough
  • 3 ways to niche your business
  • Practical examples of businesses that have niched well, so you can apply this to your own business
  • How to know if you have niched enough, or if it’s time to refine it further

Continually narrowing your niche through testing and tweaking will support your business growth even though it may feel counterintuitive initially.

As they say: “The riches are in the niches.”

Do you enjoy this kind of food for thought?

For tips, tools, and resources to help you start and grow your side business to be your future full-time business come and join our free Facebook group:

Side Business Australia Private Facebook group

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