The Transit Lounge Podcast hosted by Shandra Moran

The final episode in the 4 part series sharing commonly used Marketing terms so you know what they mean and how they apply to your business.

EPISODE 160 | 17:42 minutes

In this final episode you’ll get clarity on 3 important Marketing terms that will help you to make decisions about how to grow your Side Business.

When you get into business, there’s a lot of ‘jargon and lingo’ that gets thrown around, so this 4 part series is designed to help clarify what some of the most commonly used terminology is using plain language and examples.

Today’s episode explores:

1. Advertising

  • What’s the difference between marketing and advertising?
  • When to use it – and when to avoid it
2. CTA (Call to Action)
  • What it is
  • Why you want to use one – and what you’re really doing when you do
  • Examples of different ones that are not just asking for a sale
3. Referrals
  • How to get one
  • What makes a good one
  • and experience one in action

As we’ve said before, Marketing is the life blood of any successful business.

Hopefully after listening to this short series you can feel clearer and more confident about your understanding of Marketing so you can get more people to know about you and what your business offers.

Do you enjoy this kind of food for thought?

For tips, tools, and resources to help you start and grow your side business to be your future full-time business come and join our free Facebook group:

Side Business Australia Private Facebook group

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